INTERSPACE Social Media Engagement
The INTERSPACE project used social media as a method to engage the young participants, giving them ‘takeover’ and ‘reporter’ roles during the international exchanges.
Before the INTERSPACE project began in person, the participants attended online workshops. Here, they were set a task of taking images and videos about what their local heritage means to them. These would be used for their social media posts.
We provided several templates for the young people to use to create posts and Reels. The Great Spa Towns of Europe’s new branding guidelines were communicated in a booklet, so that the groups could learn about organisational branding and easily decide on the look of their content.
Instagram Takeover in Baden bei Wien
During the first international exchange in Baden bei Wien, Austria, the young people worked with their facilitators to choose themes, texts, hashtags and images to be posted on Instagram the next day.
Each group chose a representative to attend the Social Media Takeover session on the third day at the BG/BRG Biondekgasse.
The selected group got to work – sometimes independently, sometimes with help from teachers, the Socionaut facilitator and The Great Spa Towns of Europe’s Communications Co-ordinator.
The young people finalised their posts and the accompanying texts, hashtags and emojis. They were able to post them directly to The Great Spa Towns of Europe’s Instagram account. As each group pressed the ‘post’ button, the session became more and more exciting as the young people saw the posts going up live on the screen in the room, and being liked immediately. One group also took over the phone to post all the posts to the Instagram story, which was a great moment!
The INTERSPACE social media takeover team in Baden bei Wien, Austria, November 2024.
Digital Reporters in Mariánské Lázně
The second international exchange for INTERSPACE was held in Mariánské Lázně, Czechia. This time, a different group of digital reporters was chosen from the participants. They were tasked with taking photos and videos throughout the exchange, capturing the activities and special moments they thought were most interesting.
The reporters shared their content with the Communications Coordinator from The Great Spa Towns of Europe and the facilitator from Socionaut, along with suggested captions. These were uploaded onto the Instagram story on a rolling basis, and posted onto the main feed at the end of each day.
These posts share the INTERSPACE experience from the perspectives of the young people, in the same spirit of co-design that guided the entire project.
On the final day of the trip, the group of reporters met with the Communications Coordinator from The Great Spa Towns of Europe and the facilitator from Socionaut for a workshop on social media and press and media.
